edible marketing

Bertolli® Marketing Mash-up

Now, I love cooking and I love marketing – but, Bertolli’s WhatsYourMedStyle.com seems like too much of a good thing.

The site utilizes technological flourishes including Rocco DiSpirito’s spirited attention grabbing opening speech. The main pull seems to be a chance for an opportunity to co-host an online cooking show (with Rocco DiSpirito of Top Chef fame, but of course), but as your eyes dart around the page, each calls for a different action.

To the side, they let you watch Rocco, and even better, they let you watch/rate/link your competition, should you enter the competition for the co-hosting opportunity. Then, almost as an afterthought, they stick on a $2 off coupon for Bertolli® Mediterranean style frozen dinners (they’re pretty good, actually). Then, as if ALL of the above wasn’t enough – they have a link to weekly giveaways such as $100 gift cards or autographed cookbooks.

If you want to check it out: What’s Your Med Style?


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